Why use a domestic architectural rendering company?
With so many options available for outsourcing architectural renderings, why would you use a domestic architectural rendering firm and pass up on the possible low costs of overseas outsourced renderings?
Communication. This is probably the most critical factor when selecting anyone to represent your project. You may have had the experience of working with a talented architectural renderer who “just does not get it” when it comes to your design intent. This problem can be compounded when your artist does not share your language. And while some overseas rendering firms advertise representatives that speak “perfect English” there are idioms and phrases you may use to express your requirements that do not translate. If you say “Well we’re back to square one”, or “knock their socks off”, you may not be understood.
Often times someone from a different culture will not ask you what you meant-you may not find out that you were not understood till the project is well under way. Cultural backgrounds can also be difficult to bridge. This is not to question the competency of the liaison-there are just differences.
At Genesis Studios Inc. we go the “extra mile” to be sure we understand what you mean. If we are not positive we have grasped your intent, we’ll take a step back and discuss the issue before moving on. It is better to be certain early on than to have to make revisions later on, wasting your time and causing frustration.
It is not unusual for us to work with architects whose first language may not be English; Spanish for example. Since English happens to be a more universal language it is easier for someone whose first language is not English to communicate with someone who understands English well.
To enhance communication, we also present sketches as we progress and incorporate your mark-ups as we advance with our architectural illustrations. We know that you want “no surprises!”
Other possible problems with overseas outsourcing :
Greatly differing time zones
Risk of transmitting information overseas
Local infrastructure (will their power go out when you have a difficult deadline?)
What do you do if the lines of communications break down?
What if your deadline does not look like it will be met, what recourse do you have?
If a nondescript/low profile overseas company has missed deadlines or does not deliver as expected for other clients, how will you know it?
We are a very high profile company (I am President Emeritus of the American Society of Architectural Illustrators) and we know that our reputation is on the line with every project!